7 Effective Strategies for Generating B2B Leads

7 Effective Strategies for Generating B2B Leads

July 12, 2018 | By Ed Gandia | No Comments

It goes without saying that customers are the lifeblood of any business…

But before someone becomes a customer, they’re a prospect or lead. (This is especially true in the B2B context, where purchases are rarely made on the spur of the moment.)

Companies always want to get new leads, but it isn’t easy for them. According to one Hubspot survey, 63% of marketers see lead generation as their most critical marketing challenge.

That’s great news for writers…

There are so many ways to use your skills to help in this area! And you can start putting some of them into play quickly and easily.

Here are seven powerful ways you can help your clients develop a regular stream of leads for their B2B business.

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Candice Lazar

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