It’s good to be creative in your business but it’s not the only thing clients want. They also want this…
Category: Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Discover why copywriter David Garfinkel doesn’t just look at the positive aspects of the product he’s selling when he writes copy.
In a recent survey, B2B buyers revealed what they like least about the B2B buying process. Here’s what you need to know.
Every writer experiences writer’s block now and then. Here’s how to overcome it so you keep moving forward.
Does your writing style reveal fear? These two tips from Stephen King will banish your fear and improve your writing.
When you use what you know about a product or a market on other projects, you’ll write faster, have more fun, and get more work.
When you write effective B2B headlines, your copy gets read. Here are easy ways to make any B2B headline stronger.
Fiction writing has more in common with B2B copywriting than you might think. Here are three writing tips that apply to both fiction and copywriting.
Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.
On September 7, Steve Slaunwhite will discuss the trends he sees in B2B copywriting and the best opportunities for freelancers today.