In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.
Category: White Papers
A mainstay of the B2B marketing world, white papers continue to be a valuable resource for B2B companies. These resources will help you land clients and set you apart as a white paper expert.
If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.
Even if you don’t write white papers, here are seven things about them you need to know as a B2B copywriter.
Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.
Gordon Graham talks about how B2B companies are using white papers and how you can add them to your content marketing services.
Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.
When you need a new white paper or bait piece for your website, try this clever trick to get it done quickly and easily.